Is it really worth investing your marketing dollars in B2B content marketing? Or is content marketing just a fancy scam bloggers are running to make money? To answer this question, there’s no better place to turn than your peers: other B2B companies. Content Marketing Institute and MarketingProfs recently released the […]

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Ah, listicles. Snappy, 300-word blog posts. Quizzes that tricked audiences into consuming information. Audiences really ate up viral, short-form content for awhile there. And businesses caught on to the benefits of this content marketing strategy, churning it out as a way to engage consumers with their brands. It got to […]

When most businesses think about content marketing, they think blogs. They think they need to create a company blog and start blogging every day, and that’ll cover their content needs. And they’re not entirely wrong. Blogs are definitely an effective content marketing tactic and can do wonders for your website’s SEO […]

Believe it or not, this is a bit of a controversial subject in the content marketing world. Should you gate your premium or lead-generation content? (By premium or lead-generation content, we’re talking whitepapers, case studies and well-researched articles that offer real value to people in a specific industry) If you’re […]

Note: Sorry about the audio quality in this video. I’ll record with a better device next time. Recently, a lot of my clients have been asking me how to generate sales leads with content. That’s a great question because using content to bring in sales — also known as  content […]