Believe it or not, this is a bit of a controversial subject in the content marketing world. Should you gate your premium or lead-generation content? (By premium or lead-generation content, we’re talking whitepapers, case studies and well-researched articles that offer real value to people in a specific industry) If you’re […]

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Note: Sorry about the audio quality in this video. I’ll record with a better device next time. Recently, a lot of my clients have been asking me how to generate sales leads with content. That’s a great question because using content to bring in sales — also known asĀ  content […]