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The Biggest Content Marketing Opportunity Your Company is Probably Missing

When most businesses think about content marketing, they think blogs. They think they need to create a company blog and start blogging every day, and that’ll cover their content needs. And they’re not entirely wrong. Blogs are definitely an effective content marketing tactic and can do wonders for your website’s SEO rankings, but they aren’t the only type of content in your content marketing arsenal. In fact, there’s a whole world of content out there. So if you only focus on blogging, you’re missing out on all kinds of other opportunities to use content to promote your business. One way most…

Two animated figures next to a computer monitor with the text content

Should You Gate Your Lead-Generation Content?

Believe it or not, this is a bit of a controversial subject in the content marketing world. Should you gate your premium or lead-generation content? (By premium or lead-generation content, we’re talking whitepapers, case studies and well-researched articles that offer real value to people in a specific industry) If you’re not familiar with the term “gating” or “lead-gating,” it just means you’re requiring people to give you their personal information before you grant them access to your super awesome premium content. This typically happens through a web form that asks for personal information, such as names, email addresses, phone numbers…

Three representatives from Our Turn

More Low-wage Workers Join the #MeToo Movement Through the “Our Turn” Campaign

The #MeToo movement is far from over. In fact, it’s just getting started when it comes to uncovering the abuses people have been forced to endure by the hands of sexual predators who have thus far been protected by the rest of society. The latest to come from the movement is a new collaborative effort to protect janitors, factory workers, farm workers and other low-wage workers who’ve joined with safety, labor and anti-violence women’s rights advocates to announce the launch of “Our Turn,” a new alliance coordinated by the National Council for Occupational Safety and health to end the sexual…

Group of marketers under a sign that says "content"

How to Use Content Marketing to Generate Sales Leads

Note: Sorry about the audio quality in this video. I’ll record with a better device next time. Recently, a lot of my clients have been asking me how to generate sales leads with content. That’s a great question because using content to bring in sales — also known as  content marketing — is an excellent strategy. There’s so much I could talk about when it comes to lead-generation content, so I wanted to hone in on my No. 1 recommendation: Find out your customers’ biggest problems and create content that solves those problems. The catch? Resist the urge to create…

Roxane Gay at a speaking event in Montreal

Roxane Gay’s “Not That Bad” Shines a Light on the Pain Rape Culture Causes in Daily Life

Note: This is not a sponsored post. I purchased a copy of Roxane Gay’s “Not that Bad: Dispatches from Rape Culture” with my own funds. What rape survivor hasn’t said their experience “wasn’t that bad”? Not compared to what we hear on the news. Or what we see in the movies. Or how it’s played out on TV. But that’s because we’re taught very specific things about what rape looks like. We’re taught only certain types of people get raped. It’s drilled into us that putting ourselves in certain situations will “get us” raped. And if any other act makes…