Getting your target audience to click through on a search or social ad can feel like a major victory, but you still have to get them to convert once they get wherever that click-thru took them. So how do you create landing pages that convert? It takes a combination of […]

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Is it really worth investing your marketing dollars in B2B content marketing? Or is content marketing just a fancy scam bloggers are running to make money? To answer this question, there’s no better place to turn than your peers: other B2B companies. Content Marketing Institute and MarketingProfs recently released the […]

Ah, listicles. Snappy, 300-word blog posts. Quizzes that tricked audiences into consuming information. Audiences really ate up viral, short-form content for awhile there. And businesses caught on to the benefits of this content marketing strategy, churning it out as a way to engage consumers with their brands. It got to […]

When most businesses think about content marketing, they think blogs. They think they need to create a company blog and start blogging every day, and that’ll cover their content needs. And they’re not entirely wrong.¬†Blogs are definitely an effective content marketing tactic and can do wonders for your website’s SEO […]

Believe it or not, this is a bit of a controversial subject in the content marketing world. Should you gate your premium or lead-generation content? (By premium or lead-generation content, we’re talking whitepapers, case studies and well-researched articles that offer real value to people in a specific industry) If you’re […]