Getting your target audience to click through on a search or social ad can feel like a major victory, but you still have to get them to convert once they get wherever that click-thru took them. So how do you create landing pages that convert? It takes a combination of […]

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When most businesses think about content marketing, they think blogs. They think they need to create a company blog and start blogging every day, and that’ll cover their content needs. And they’re not entirely wrong. Blogs are definitely an effective content marketing tactic and can do wonders for your website’s SEO […]

Believe it or not, this is a bit of a controversial subject in the content marketing world. Should you gate your premium or lead-generation content? (By premium or lead-generation content, we’re talking whitepapers, case studies and well-researched articles that offer real value to people in a specific industry) If you’re […]

Note: Sorry about the audio quality in this video. I’ll record with a better device next time. Recently, a lot of my clients have been asking me how to generate sales leads with content. That’s a great question because using content to bring in sales — also known as  content […]

Note: This is not a sponsored post. I purchased a copy of Roxane Gay’s “Not that Bad: Dispatches from Rape Culture” with my own funds. What rape survivor hasn’t said their experience “wasn’t that bad”? Not compared to what we hear on the news. Or what we see in the […]