Everyone’s trying to shout over-top of each other to get their company news covered by the media. So what are you trying to do to be different? Effective public relations doesn’t just broadcast your announcement; it finds a compelling way to tell your story so your audience actually cares about what you have to say. It asks, “why should your target audience actually care about this?” Because the hard truth is that it’s not about you; it’s about what you can do for your audience.
Let me help you communicate that.